Dr. Raana Afzal, Umema Syed, Sajjad Ahmed. “Analysis of Digital Communication As a Tool for Customer Relationship Management (CRM) in Pakistan During Covid-19”. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi 28, no. 1 (June 30, 2023). Accessed April 16, 2026. http://www.jmcd-uok.com/index.php/jmcd/article/view/302.