IQBAL, Haider. Marketing Communication Strategies and their Effect on Business Performance. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, [S. l.], v. 33, n. 1, 2025. DOI: 10.46568/jmcd.v33i1.469. Disponível em: http://www.jmcd-uok.com/index.php/jmcd/article/view/469. Acesso em: 13 aug. 2026.