Hafsa Iftikhar and Aisha Rais Ahmed 2024. Encoding Digital Discourse: Exploring Gender-Specific Emoji Preferences and Their Interpretation in Digital Communication. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi. 30, 01 (Jun. 2024). DOI:https://doi.org/10.46568/jmcd.v30i01.357.